To become a successful innovator, one person has to be creative in all aspect. How the creativity in innovation happens?

When we look at the picture, what are the first things that we will think? Yes, the first thing that we will say is it’s all about creative and innovative products. 

Creativity is a continuing mental and social process after the ideation stage to produce something original and valuable. To be creative, the idea must be new and different from the norms. If the idea is likely same as the previous idea, it is not the creative idea.

Creativity also is not the product of single individuals. It is the product of the social systems making judgments about individual’s products. The audience is as important as the individual to whom the creative idea is credited. The audience is the one who will credit the idea whether it is creative or not after the gatekeeper or also known as judge in innovation.

To be recognized as a creative idea, it must be happen in the environment. Environment plays the important role because they will be the user of the idea that had been produce by the people who are creative to make something new and fresh to the market. For example, as we can see nowadays, there are no people who can make the car can fly in the air. So if one people can make it, it will be called as creative idea because it is new to the norms and also new in the market.

Creativity is a process that can be observed at the intersection where individuals, domains and fields interact. There is also a set of rules and practices are to be considered for creativity to occur. The individual must produce a novel variation in the content of the domain. The variation then must be selected by the field for inclusion in the domain. The field comprises the gatekeepers who decide what should and should not be included in the domain. The gatekeepers are the judge in the innovation and they will decide whether the idea is new or not, the idea is creative or not, and also the idea can be continued to the next step or not.

As a conclusion, with the creative idea, the new innovators can go far in the market. When the idea is accepted by the gatekeepers, and also received a good feedback from the user. It will be the greatest happiness for the innovator. To create something new and different from other people is not the easy ways. Some people can create new thing but it is usually similar to the older product. What we call creative here is create something new, different from the norms, accepted by gatekeepers and also received the good feedback from the environment. This is the best way to call your idea was creative.

References: http://www.renjuna.com/2011/05/12/creative-innovative/